MGVP
Matt Gielen Video Partners
We provide expert personalized YouTube strategies and unique content to tell your brands’ story, and turn your ambition into engaged audiences.
By the numbers
With 20 years of in the trenches experience building audiences on YouTube, we’ve seen it all.
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For 20 years are team has been building audiences for clients and owned & operated properties. We have experience in nearly every vertical from film & tv to DIY.
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500 Billion views is a massive accomplishment, but what we find most interesting is the data behind those views, which gives us unique insight into the platform you won’t find anywhere else.
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We have set up content pipelines distributing 100s of videos a month, and produced high budget one-offs for some of the biggest companies in the world. No matter your scale, we can help you create compelling and engaging content audiences want to watch.
Our Services
YouTube Strategy & Team Training
Deep analytics, content strategy consultation, and platform best practices to position brands for maximum YouTube growth.
Content & Creation Production
We are tell great stories. We build content pipelines and production systems that scale video output and grow audiences.
Audience Development & Tactics
Data-driven audience growth, channel management, and ongoing optimization to build loyal, engaged fans.
Channel Launch & Operations
End-to-end support for launching new channels or rapidly scaling existing ones to dominant positions on the YouTube platform.
Our Clients
Who We Are
Founded by Matt Gielen, MG Video Partners has decades of experience developing, producing, and distributing content on YouTube that generates massive audiences.
As VP of Programming & Production at Frederator, Matt led the teams that built 3 million+ subscriber YouTube channels generating 40,000,000 monthly views. During this time he would write numerous research papers including WTF Is Watch Time?, Reverse Engineering the YouTube Algorithm, and The Taxonomy of YouTube Videos. These works led to numerous speaking invitations to conferences such as VidCon, VidSummit, and many others.
After this run at Fredreator, Matt founded Little Monster Media Co. in 2016, a YouTube consulting and production agency. Little Monster’s first clients were Condé Nast Entertainment and Fandango’s MovieClips. The agency helped Condé build out their plan and model for brands like Bon Appétit, Vogue, Allure, and Travel. Little Monster’s work for Fandango included top to bottom reviews of their portfolio and operations, which resulted in their channels going from 100mm monthly views to over 1 billion. Over the following 10 years, Little Monster would work with the largest channels and brands in digital video such as Paw Patrol, Ryan Toy’s Review, YouTube, NBCU, Netflix, Viacom, MTV, Nickelodeon, Good Mythical Morning, Smosh, Sesame Street, Donut Media, Firefox, Google, Crunchy Roll, USA Today, CNBC, Paramount, Hasbro, eOne, Amazon Web Services, MGM, BBC, Clevver News, Game Grumps, MGAE, Genius Brands, SONY, Toca Boca, Ubisoft, Wildbrain and many others.
Following these successes, in 2021 Matt co-founded Electric Monster, one of the first YouTube roll-ups, which acquired Little Monster. Electric completed 7 acquisitions, most notably acquiring the former FBE brands, REACT and People Vs. Food. Matt & his team grew these brands to producing 100s of original videos per year, launching numerous series and channels, developing multiple new business lines, and ultimately exiting to BratTV in 2024.
10 years after launching his first agency, Matt has assembled a highly skilled and experienced team at MGVP to help you achieve and surpass your YouTube and digital video goals. Contact us today to see how we can help you.
Case Studies
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SpongeBob
Channel Launch & Growth
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NHL
Channel Analysis & Comprehensive Audit
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MGM
Content pipeline & production
Our process is simple
Investigate
We meet with key stakeholders, analyze YouTube data, and study the vertical to fully understand your needs.
Strategize
Together with our clients we develop a content production and distribution plan.
Execute
We create and distribute content designed to generate organic viewership, refine and optimize.
Let’s begin the conversation.
We’re here to help. Every brand, channel, and audience is unique, and we want to ensure you find the perfect fit.