MG Video
Partners
By The Numbers
20
Years in Digital Video
Building audiences and scaling digital media companies since 2006
500B
Views Generated
Total views driven for clients and O&O
10,000+
Videos Produced
For both clients and O&O properties.
From individual creators to global media conglomerates — Matt has built audiences at every scale.
Executive Profile
World's Foremost YouTube Strategist
Matthew Gielen is widely regarded as a leading authority on YouTube strategy, audience development, and digital video growth.
Founder & CEO of Little Monster
In 2016, Matt founded Little Monster Media Co., a premier YouTube consulting and audience-building agency based in Los Angeles, California.
500 Billion Views Generated
Under his leadership, Little Monster directly generated more than 500 billion views for its clients across YouTube.
CEO Electric Monster
In 2021 Matt co-Founded and became CEO of Electric Monster, which acquired his agency and many other YouTube properties. After successfully running both companies for four years, he sold to ZATV and exited.
Expertise Areas
YouTube Algorithm
Deep expertise in how the YouTube algorithm surfaces and recommends content
Thumbnail Strategy
Tested over half a million thumbnails to identify what drives clicks and views
Content Development & Pipelines
Building scalable production systems for consistent, high-performing video output
Audience Analytics
Data mining and analytics to find growth opportunities hidden in platform data
Channel Launch & Management
Full-service channel operations and ongoing optimization for brands and publishers
Creative Strategy
Format development and creative consultation to maximize watch time and retention
Platform Growth
Subscriber and view growth strategies tailored to each brand's unique goals
M&A Advisory
Experience scaling and acquiring digital media assets through the Electric Monster portfolio
Paid Media Management
Manage millions of dollars in monthly spend on YouTube.
Core Services
YouTube Strategy
Deep analytics, content strategy consultation, and platform best practices to position brands for maximum YouTube growth
Content Production
Building content pipelines and production systems that scale video output and maintain consistent audience engagement
Audience Development
Data-driven audience growth, channel management, and ongoing optimization to build loyal, engaged subscriber bases
Channel Launch & Operations
End-to-end support for launching new channels or rapidly scaling existing ones to dominant positions on the platform
Select Written Works:

Tubefilter

The Taxonomy Of YouTube Videos (And How You Can Develop Original Content That Works) - Tubefilter

Here's a comprehensive Taxonomy of YouTube Videos that can help you learn why certain channels succeed, why others fail, and how you can build your own.

Tubefilter

Creators won't dominate the next phase of the creator economy - Tubefilter

I am Matthew Gielen, former CEO & Co-Founder of Electric Monster. Electric Monster was created to acquire and scale digital media assets (YouTube). In Entrepreneurial Creators focusing on long-form YouTube first content are currently creating and building companies that greatly surpass their creator and influencer counterparts. These companies will ultimately rival traditional studios in the next 10 - 20 years. Seeing this, early movers in the space have begun a wave of acquisitions, but have no

Tubefilter

The Programming Strategies That Shape The World's Biggest YouTube Channels - Tubefilter

Here's a comprehensive Taxonomy of YouTube Videos that can help you learn why certain channels succeed, why others fail, and how you can build your own.

Tubefilter

Reverse Engineering The YouTube Algorithm

Engineers at Google authored a paper about YouTube's algorithm. Here's what it's all about and what secrets it may have revealed.

Notable Clients
1
Global Media Giants
Gielen worked with some of the world's largest companies — including YouTube, Google, Amazon, FireFox, NHL, NBC Sports, SalesForce, Netflix, Viacom, NBCU, Condé Nast, and the BBC — to make content and scale their YouTube audiences.
2
Brand & Family Safe Content
Drove explosive growth for leading kids and family properties including Ryan's World, Pocket.watch, Nickelodeon, MTV, and Comedy Central.
3
Creator Economy Leaders
  • Mythical Entertainment
  • MovieClips
  • Ryan's World
  • Whistle Sports
Case Study: NHL
Services Provided
1
Channel Analysis
2
Executive Consult
3
YouTube Strategy
Results
👥
35% Viewership Growth (15M Views, YoY in 90 days)
🔻
20% Less Content Output (cost saving)
🔄
Data Feedback Loop
Implemented an analytics-driven optimization cycle from green-light through distribution
🟢
Green-light Process Redesigned
Smarter content approval pipeline including more key stakeholders and audience insights
Case Study: SpongeBob Launch
Services Provided
1
Launch Plan
2
Follow-on First 3 Month Strategy
3
1 Year YouTube Consulting
Results
1 Million
Subscribers in 90 Days
100 Million
Monthly views in 1st month
10 Billion
Lifetime Views
10 Million
Lifetime subscribers
Case Study: Content Development & Production
Clients
O&O
Process:
  1. Generate competitive data set of content and discover white spaces
  1. Identify limiting factors like budget, timeline, etc.
  1. Conceptualize multiple options
  1. Present potential shows to key stakeholders
  1. Refine concepts, develop line item budget, prepare plan for downstream content capture
  1. Attach talent and begin pre-production
  1. Produce and edit content with regular key stakeholder feedback loop
  1. Distribute content, optimized for platform specifics
Average Client Results
Proposal for [CLIENT]
Option 1: $500K
Timeframe: 6–9 months
Creative Proposals: $60K
7x Long + short form creative proposals with estimated budgets
Execution: $320K
  • 1x Series
  • 3x Pilots: $60K
  • 26 eps: $260K
Post Production, Distribution & Consulting: $120K
Option 2: $750K
Timeframe: 9 months – 1 year
Creative Proposals: $60K
7x Long + short form creative proposals with estimated budgets
Execution: $540K
  • 2x Series
  • 4x Pilots: $80K
  • 26 eps: $260K
  • 20 eps: $200K
Post Production, Distribution & Consulting: $150K
Option 3: $1MM
Timeframe: 1 year – 15 months
Creative Proposals: $100K
10x Long + short form creative proposals with estimated budgets
Execution: $720K
  • 3x Series
  • 5x Pilots: $100K
  • 26 eps: $260K
  • 18 eps: $180K
  • 18 eps: $180K
Post Production, Distribution & Consulting: $180K
Proposal features
Flexible & Dynamic
Can adjust to audience feedback and data swiftly
No Lock In
Can adjust, pause, or stop at any time
Budget Options
Designed to ensure content works for YouTube without spending the full budget upfront
Efficient
Leverages long form content creation to create 100s of pieces of content for other platforms like TikTok, Reels, Snap, etc.
Let's Work Together
Partnering With the Best in the Industry
Matthew Gielen brings 20 years of YouTube expertise, 500 billion views of proven results, and a roster of the world's most recognized brands that trust him to develop, produce, and generate views to every engagement.