Viacom hired us to help grow the audience for one of the most beloved characters of all time, SpongeBob. Here’s what we did:
Meet with executives and key stakeholders to determine expectations, goals, and limitations
Discover resource availability for execution
Work across IPs with Viacom teams for promotional plan
Create overarching strategy for launch including posting cadence, schedule, length, thumbnail strategy, and metadata strategy
Post-launch analysis and adjustments
On-going analytics based consulting
Our results:
1 Million
Subscribers in 90 days
10 Million
Lifetime Subscribers
100 Million
Views in 30 days
10 Billion
Lifetime Views