The NHL asked us to get them some immediate wins and help articulate their long term platform strategy. Here’s what we did:
Conducted 30+ interviews with executives and key stakeholders to determine expectations, goals, and bottle necks in their operation.
Executed a 30 point channel audit and YouTube analytics deep dive, which resulted in a 50 page presentation.
Presented this deep dive and recommendations for optimizing their channel within 45 days.
Crafted an 80 page macro-strategy deck for the NHL on YouTube covering a broad range of topics including creator engagement strategy, monetization opportunities, headcount and staffing recommendations, DRM settings, content distribution strategies across 6 channels, and a revamped green-light and production process.
Our results:
35%
Long-form viewership growth in 90 days
Ongoing Data Feedback Loop
Established an internal systematic process for ongoing channel analysis
-20%
Reduced content output by 20% saving significant budget
Green-Light Process Design
Established a systematic process including data for green-lighting new content.